Not all distribution channels are equal. Some vary greatly with regards to costs, market segments served and accessibility to the end buyer. These differences need to be taken into account when merchandizing your properties to ensure you gain the maximum return on investment.

The SynXis CRS offers full channel management controls which enable you to determine a specific marketing strategy by channel. Travel agents, online shoppers, repeat guests and even call center customers have their own buying decision criteria.

Customization options by channel include:

•  Name and descriptions of rates and room types
•  Languages
•  Stay controls/restrictions
•  Availability of rates and room types
•  Specials and promotions